| Objective: |
An online technology newsletter wanted to develop an audience profile in order to show the newsletter’s ability to reach a particular target audience. |
| Research Methodology: |
An online survey was delivered via broadcast e-mail to a random sample of people who had received the newsletter in the past 30 days. |
| Actionable
Results: |
Readership habits and key demographics were provided.
- The newsletter could provide potential advertisers with detailed information about its users and the specific actions they have taken as a result of seeing banners in the newsletters.
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