| Objective: |
A company that produces events wanted to change its events model significantly and offer a new type of event, so it needed to assess market interest in the new event concept. |
| Research Methodology: |
An online survey was conducted where respondents were screened to ensure they attended at least one event in person in the past year. |
| Actionable
Results: |
- Client was able to determine the new event model was desirable to potential attendees (event was produced and has been extremely successful).
- Client also determined:
- Price points for events
- Geographic targets based on assessed travel limitations
- Specific event topics
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