A storage vendor wants to understand the role of executives in
the decision to purchase storage.
Research Methodology:
In-depth interviews were
conducted over the telephone with high-level executives (e.g., CEOs,
CFOs, VPs).
Actionable
Results:
Detailed insights about how organizations make storage purchases
were obtained.
Client has a better understanding of the role that high level
executives play in the purchase of storage products and can begin
to explore how to allocate its marketing efforts to this target.
