| Objective: |
A storage vendor wants to understand the role of executives in the decision to purchase storage. |
| Research Methodology: |
In-depth interviews were conducted over the telephone with high-level executives (e.g., CEOs, CFOs, VPs). |
| Actionable
Results: |
Detailed insights about how organizations make storage purchases were obtained.
- Client has a better understanding of the role that high-level executives play in the purchase of storage products and can begin to explore how to allocate its marketing efforts to this target.
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