An online technology newsletter wanted to develop an audience
profile in order to show the newsletter’s ability to reach
a particular target audience.
Research Methodology:
An online survey was delivered
via broadcast e-mail to a random sample of people who had received
the newsletter in the past 30 days.
Actionable
Results:
Readership habits and key demographics were provided.
The newsletter could provide potential advertisers with detailed
information about its users and the specific actions they have
taken as a result of seeing banners in the newsletters.
