| Objective: |
A Web site wanted to understand the types of information technology professionals look for on the Web and the Web sites that they use. |
| Research Methodology: |
A virtual focus group was conducted with IT professionals who were screened for their involvement in the purchase of technology-related products and services and usage of the Internet to make technology-related purchase decisions. |
| Actionable
Results: |
Specific feedback about technology Web site usage was obtained.
- Client has insights into how participants feel when a Web site had a registration process and can begin to explore changes to its own registration process.
- Client has a better understanding of why certain aspects of its Web site are more used than others.
- Client has new ideas for its site.
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