A Web site wanted to understand the types of information technology
professionals look for on the Web and the Web sites that they use.
Research Methodology:
A virtual focus group was
conducted with IT professionals who were screened for their involvement
in the purchase of technology-related products and services. The
discussion took place over the telephone and participants accessed
Web sites on their computers.
Actionable
Results:
Specific feedback about technology Web site usage was obtained.
Client has insights into how participants feel when a Web site
had a registration process and can begin to explore changes to
its own registration process.
Client has a better understanding of why certain aspects of
its Web site are more used than others.
