Qualitative Research
Gathering and Interpreting
Information from qualitative research studies is often in the form of words or other indications that cannot be summarized in the form of numbers. The interpretation of qualitative information is subjective and therefore it is not considered conclusive research.
Qualitative Research Methodologies
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Examples of Qualitative Research
Research Concepts has conducted qualitative research studies that have addressed a variety of business issues including:
| Business Issue | Qualitative Study | ||
|---|---|---|---|
| 1. | Which types of advertising appeals and visuals are most likely to attract buyers' attention? | Advertising research | |
| 2. | How do users feel about your Web site? | Product usage research | |
| 3. | What is the buying process for your product? | Buying research | |