Virtual focus groups offer people the convenience of participating
right from their desk.
The Power Of Flexibility
In a virtual focus group, the discussion can take place over the telephone
or online. We have also conducted groups over the telephone where
content was pushed through the Internet to participants’ computers
so visuals could be incorporated into the telephone discussion.
Advantages
Reach geographically dispersed audience
Very quick turnaround
No travel necessary
Disadvantages
Not conclusive
Cannot see participants
More difficult
for participants to "bond" and brainstorm off
of each other’s comments
