Research Concepts

Quantitative Research

The goal of quantitative research is to project the results to a larger population in order to address objectives such as identifying market trends or forecasting sales. Thus, quantitative research is implemented using large-scale questionnaires or structured observations. This type of research often involves statistical analyses and is considered conclusive because it is representative of a larger population.

 
Applying Our Analyses
 
 

We have extensive experience applying a wide range of statistical analyses in order to provide you with the most profound insights to the data that was collected. Some research projects require simple data tabulations (e.g., frequency distributions) while others benefit from multivariate statistical analyses. The type of analyses conducted always depends upon your research objectives and we pride ourselves on providing results that are easy to understand.

 
Multivariate Statistical Techniques
 

Analysis of variance
Discriminant analysis
Cluster analysis

Factor analysis
Regression analysis
Perceptual mapping

 
Types Of Quantitative Research
 

Online Research

Telephone Research

Paper-based Research
 
Examples Of Quantitative Research
  We have conducted quantitative research to provide companies with valuable information that has improved their marketing strategies.

Business Issue

Quantitative Study

1.
How does the marketplace view your brand?   Brand image research
2.
What features are most valued by your customers and potential customers?   Product design research
3.
How satisfied are customers with your product? Will they continue to use the product in the future or consider other brands?   Customer satisfaction research
4.
What additional opportunities exist for your product?   Market opportunity assessment
5.
What market segments exist for your product?   Segmentation analysis
6.
Is your advertising campaign effective?   Advertising effectiveness research
 
Quantitative Methodology Case Studies
 
Reader profile for online technology newsletter
Editorial study for technology publication
Market analysis for computer manufacturer

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